M&S unveils its Christmas clothing advert featuring dancers in brightly-coloured knitwear

Marks & Spencer has released its Christmas clothing advert – and some claim its already the best festive TV spot on offer. 

The vibrant video shows dancers dressed in brightly-coloured winter knitwear performing a move dubbed the ‘shoulder roll’ to the House of Pain’s Jump Around.

The advert shines a spotlight on the retailer’s knitwear collection, which is it hoped will help boost sales this festive season. Unlike last year, there is no sign of poster girl Holly Willoughby.

M&S' vibrant Christmas clothing advert shows dancers dressed in brightly-coloured winter knitwear performing a move dubbed the 'shoulder roll' on repeat, pictured

M&S’ vibrant Christmas clothing advert shows dancers dressed in brightly-coloured winter knitwear performing a move dubbed the ‘shoulder roll’ on repeat, pictured

The advert shines a spotlight on the retailer's knitwear collection, which is it hoped will help boost sales this festive season. Pictured, one of the dancers showcased in the advert

The advert shines a spotlight on the retailer’s knitwear collection, which is it hoped will help boost sales this festive season. Pictured, one of the dancers showcased in the advert

Shoppers appeared thrilled with the light-hearted campaign clip - set to House of Pain's Jump around - with one saying M&S has won the Christmas advert race (pictured)

Shoppers appeared thrilled with the light-hearted campaign clip – set to House of Pain’s Jump around – with one saying M&S has won the Christmas advert race (pictured)

A total of 50 different jumpers, costing between £20 and £150, are shown in the 60-second clip. 

Shoppers appeared thrilled with the light-hearted campaign clip, with one saying M&S has won the Christmas advert race. 

One tweeted: ‘Just when I thought nothing could beat the @AldiUK ad – @marksandspencer jumps to the front #GoJumpers.’

A dull office, a pint at the pub, a children's party and a family night in (pictured) are all brought to life as performers start to 'roll' through their routine, which M&S hopes will go viral

A dull office, a pint at the pub, a children’s party and a family night in (pictured) are all brought to life as performers start to ‘roll’ through their routine, which M&S hopes will go viral

A total of 50 different jumpers, costing between £20 and £150, are shown in the 60-second clip. Pictured, one of the children's jumpers seen on a young dancer

A total of 50 different jumpers, costing between £20 and £150, are shown in the 60-second clip. Pictured, one of the children’s jumpers seen on a young dancer

Another posted: ‘If I wasn’t on maternity leave I’d totally be learning this dance routine for the Christmas party #MandS #ChristmasAd #gojumpers

A third joked: ‘May have to buy one of those @marksandspencer jumpers if they have that effect! #GoJumpers.’

However some were disappointed that it isn’t more overtly festive, while others claimed they missed having Holly Willoughby as the star. 

The clip starts with a woman alone in her house who begins to dance, with the simple ‘shoulder roll’ seen several times. 

The festive TV spot shows people of a number of different ages, including these friends, all trying out the 'shoulder roll' dance move

The festive TV spot shows people of a number of different ages, including these friends, all trying out the ‘shoulder roll’ dance move

Two dancers show off the shoulder roll at a pub decorated with festive lights and tinsel

Two dancers show off the shoulder roll at a pub decorated with festive lights and tinsel 

Two schoolgirls show off their knitted gloves as they show off the shoulder roll in the advert

Two schoolgirls show off their knitted gloves as they show off the shoulder roll in the advert

A dull office, a pint at the pub, a children’s party and a family night in are all brought to life as performers start to ‘roll’ through their routine as if being led along by their knitwear. An Elf On The Shelf even gets in on the action. 

The clip culminates in a large group dance, with dozens of people performing the ‘shoulder roll’ in unison on a street dressed in Christmas lights.

Marks & Spencer hopes the shoulder roll will take off on social media and has shared a step-by-step guide for those wanting to practise at home.